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Why this action matters
Backed by researchShifting sales and marketing away from less healthy and less environmentally sustainable foods addresses the significant environmental impact of high animal-based food consumption, which is associated with greater greenhouse gas emissions, land use, and biodiversity loss. Evidence shows that plant-based diets can reduce these impacts, supporting a transition toward more sustainable food systems.
Concept connections
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What this action would change
Backed by researchThe action itself
Removing institutional support for advertising campaigns promoting meat and dairy consumption in council-owned or council-funded media, spaces, and events would redirect public promotional resources toward plant-based alternatives, reducing the visibility and appeal of high-emission food products.
What it would change in the UK
This action would help reduce the implicit subsidy to high-emission food categories in the UK, potentially leading to a shift in consumer behavior toward plant-based diets, which have been associated with lower greenhouse gas emissions and reduced environmental impact.
What it would change worldwide
By aligning with the emerging norm of removing public subsidies from high-carbon food promotion, the UK would contribute to global efforts to reduce food-related emissions and support more sustainable dietary patterns, as seen in initiatives like the EU Farm to Fork strategy.
Where national politics stands
Nothing recorded yetThe research behind it
Published research about food and farming as a whole, not this action in particular
We are holding this summary back until we have checked it
This summary was written before we started checking summaries against the papers they cite, so it has not been checked.
Research and reports on this action
Research that argues the other way
We are holding this summary back until we have checked it
This summary was written before we started checking summaries against the papers they cite, so it has not been checked.